The effect of brand image on consumer taste preference

Consumer choices depend on different factors among which the brand image is a very persuasive one. Many of us fall victims to the advertisers’ charms. The image created famous brands is strong enough for the target audience to run into the shops and clean the shelves with goods of popular brands. In the end, consumers ignore the products of small or emerging brands that do not spend tons of money on advertising.

Tastes differ, and it is natural. But our tastes in goods and products are rarely dictated by a positive previous experience. We greatly rely on advertising and the hype around the brand purchasing its products for the first time. In fact, a positive brand image attracts our attention and urges us to make a purchase. It is quite easy to adopt the brand image as compared to analyzing its actual priorities and strong point.

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