Category Archives: Marketing

Factors affecting positive and negative word of mouth in restaurant industry

In a restaurant industry, word-of-mouth is practically the only way to estimate goods and services. One practically cannot rate the quality of services unless they visit the place or ask their friends who have already been there. Positive and negative … Continue reading

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The effect of brand image on consumer taste preference

Consumer choices depend on different factors among which the brand image is a very persuasive one. Many of us fall victims to the advertisers’ charms. The image created famous brands is strong enough for the target audience to run into … Continue reading

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Determinants of consumer buying behavior through mega stores

Shopping in mega stores is a confusing experience for many. Most people got used to supermarkets and shop almost automatically only getting stuck in the checkout lane. But people who rarely purchase products in a superstore get easily overwhelmed by … Continue reading

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